Michigan Beats OSU Again With New Football Ticket Revenue Record

The Michigan Wolverines generated $67.6 million in football ticket revenue in fiscal year 2025, according to the school’s latest NCAA financial disclosures—the highest total ever reported by a FBS public university.

The haul snaps Michigan’s long-running string of being runner-up in the category. The Wolverines were second among public school in football ticket revenue in every non-COVID season since at least fiscal year 2018, according to Sportico’s college finance database.

In all but one of those years, rival Ohio State held the top spot. Ohio State reported $67 million in FY25, just a shade behind Michigan.

Other perennial heavyweights include Texas ($62.8 million in FY25), Texas A&M ($53.9 million) and LSU ($43.6 million).  

Michigan’s ticket revenue benefited from both volume and scale. The Wolverines held eight home games during the 2024 season—one more than the previous year, when the team won a national title—and also play in the largest-capacity college football stadium, appropriately nicknamed “the Big House.”

The Wolverines averaged 110,548 fans per home game that year, topping Penn State (108,379) and Ohio State (104,216). In head coach Sherrone Moore’s first season, taking over after Jim Harbaugh returned to the NFL, Michigan went 8-5 and beat Alabama in the ReliaQuest Bowl. Moore was fired after his second season at the helm in December 2025, following a scandal involving a sexual relationship with his executive assistant. 

Beyond ticket sales, Michigan’s athletic department reported $261.6 in expenses in FY25, including $87.1 million in coach and staff compensation, $13.7 million in travel, $6.1 million in recruiting and $3.9 million in educational benefits related to the Alston vs. NCAA lawsuit.

(This story has been corrected to fix an error in Ohio State’s FY24 football ticket sales number.)