Lou Holtz's Newspaper Magic Trick Is Must-Watch After His Death

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Lou Holtz, the legendary college football coach and ESPN announcer, passed away on Wednesday. He was 89 years old.

"Born January 6, 1937, in Follansbee, West Virginia, Holtz rose from humble beginnings to become one of the most respected figures in college athletics. Over a remarkable five‑decade career, he led college programs at William & Mary, NC State, Arkansas, Minnesota, Notre Dame, and South Carolina.  He transformed every team he inherited and captured the 1988 National Championship with the Fighting Irish. Holtz was preceded in death by his beloved wife of more than 50 years, Beth, with whom he shared a life grounded in faith, devotion, and service," his family announced.  

"Holtz is remembered for his enduring values of faith, family, service, and an unwavering belief in the potential of others. His influence extended far beyond the football field through the Holtz Charitable Foundation and the many players, colleagues, and communities shaped by his leadership. He is survived by his four children, nine grandchildren, and two great‑grandchildren. Funeral arrangements, including a Mass of Christian Burial at the Basilica of the Sacred Heart at the University of Notre Dame, will be announced as details are finalized."

In the wake of Holtz's death, several tributes have been pouring in on social media. One underrated clip, though, is the following one.

Hotlz's classic "newspaper trick," from when he spoke to Texas' football program.

"The Lou Holtz newspaper trick has been stuck in my head for more than a decade. Blows my mind every time," Chris Vannini wrote.

How did he do that?!?!

Perhaps we'll never know.

But an epic magic trick from the legendary college football coach is not what we expected to see on Wednesday night.

This story was originally published by The Spun on Mar 4, 2026, where it first appeared in the College Football section. Add The Spun as a Preferred Source by clicking here.

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