Disney Moves Some Super Bowl Commercials at $8 Million Amid Advertiser Squabbles (EXCLUSIVE)
Variety...
Disney has started to move Super Bowl commercial time in earnest, but only after a round of squawking that would have impressed Donald Duck. After pressing advertisers to pony up $10 million for a 30-second spot as well as a $10 million “match” for other inventory tied to its 2027 broadcast of Super Bowl LXI, Disney has sold a significant […]