The ‘Power’ Universe expands with new Netflix streaming deal

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BEVERLY HILLS, CALIFORNIA – JULY 26: Courtney A. Kemp (L) and Curtis “50 Cent” Jackson of ‘Power’ speak onstage during the Starz segment of the Summer 2019 Television Critics Association Press Tour at The Beverly Hilton Hotel on July 26, 2019 in Beverly Hills, California. (Photo by Rich Fury/Getty Images)

The international rollout is expected to introduce millions of new viewers to the STARZ franchise created by Courtney A. Kemp and executive produced by 50 Cent.

Beginning this November, the entire “Power” Universe will stream on Netflix internationally, opening the door for millions of new viewers to discover the STARZ hit series.

Created by Courtney A. Kemp and executive produced by Curtis “50 Cent” Jackson, the “Power” franchise has become a cultural force since its debut in 2014. Across four series, it has showcased Black talent both in front of and behind the camera while building one of the most loyal fan bases on television. According to an Instagram post by 50 Cent, the Netflix deal gives the franchise an opportunity to reach viewers who may be experiencing the Power universe for the first time.

The announcement sparked excitement online, with many fans predicting the move would introduce a new generation to characters like Ghost, Tommy, Tariq, and Kanan. One fan wrote, “Ion think y’all understand how much bigger this show about to get.” Another compared the deal to Netflix’s impact on “Suits,” the legal drama starring Megan Markle, commenting, “Licensing the OG show out to a bigger streamer. Hella smart! Suits did the same thing and had massive success!” Others welcomed new viewers into the franchise. “To the future audience that will see the Universe on Netflix for the first time… Enjoy the ride,” one fan wrote.

“Power Book II: Ghost” (Credit: Starz)

Canadian fans still have one complaint. While the announcement was widely celebrated, one question kept appearing throughout the comments: Why isn’t Canada included? Fans flooded the post with reactions such as “Why not Canada?”, “Why we excluding Canada?” and “Yo what did Canada do to u?” Others joked that they were finally ready to stop searching for alternative ways to watch the shows.

Whether fans are revisiting the original series or watching for the first time, many believe Netflix could give the “Power” Universe the same kind of global streaming boost that has helped other hit shows find new audiences years after their original release. For Black television, it also represents another opportunity for a franchise rooted in Black storytelling, Black creators and Black talent to reach viewers across the globe.

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