Texas Tech coach Joey McGuire drops defiant truth bomb on lucrative NIL spending
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It has been a busy offseason for Texas Tech football. Texas Tech made the playoffs in 2025 and then retooled for 2026. Part of the retooling was bringing in Brendan Sorsby, but the quarterback never saw a snap with the team, as he was deemed ineligible due to a gambling scandal. Despite the loss of their starting quarterback. Texas Tech is expected to still contend for a playoff spot.
Now, Joey McGuire is opening up about his program, discussing NIL in the process, per Pete Nakos of On3.
“I don’t know the exact number, but I know we’re not the number one team in the country payroll-wise, and we weren’t last year either,” McGuire told On3. “And we’re not the number two. There are teams spending way more than us that didn’t win a national championship last year. So whenever you look at it, my focus is that I know what we’re doing and how we’re using our resources. And the last thing — people are saying, ‘You’ve got a target on your back, man.’ I just keep going back to the Oregon game. We’re hunting because the last thing we have, the reminder we have, is us getting our butts kicked and getting shut out. So we’re hunting to play better in moments like that. We focus on that versus focusing on anything else.”
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Texas Tech was dominated by Oregon in the game. The first half was tight, with Oregon hitting two field goals and leading 6-0. They added 17 points in the second half, while Texas Tech could never find points. They managed just 215 yards with four turnovers. Behren Morton threw two interceptions in the game while he also lost a fumble.
“It’s just a matter of fact — we sucked against Oregon,” McGuire said. “We didn’t play well on the offensive side of the ball. There are six starters that played in that game — really, I’ll say seven — that were embarrassed. And so that’s on their mind more than anything else.”
Texas Tech is looking to make another run at the playoffs, and this time, get past the quarterfinal. They open up that quest against Abilene Christian on September 5.
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