Lane Kiffin's Daughter, Landry, Launches New Business Before Ole Miss Game

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After months of teasing, Landry Kiffin – the daughter of LSU head football coach Lane Kiffin – has finally unveiled her new business.

Taking to Instagram on Monday, Kiffin unveiled the launch of her new “Fifth Year” clothing brand. The line includes a variety of activewear, sweaters, sweatpants, shorts, sweatshirts, jackets, leggings, tanks, bras and hoodies.

“FIFTH YEAR X LANDRY KIFFIN LIVE NOW!! get it before it’s gone on fifthyr.com,” her new brand shared on X.

Launching the Brand

On Tuesday, she offered thanks to everyone who has been a part of making the brand come to life:

“Seeing so many of you on the website the second we launched, placing orders and supporting Fifth Year, was the best feeling ever,” she wrote.

“I’ve put so much time and love into this brand, and seeing you guys just as excited about it as I am means so much to me. Every order, post, message, share, and kind word has made this launch so special.

“Thank you for believing in Fifth Year and supporting something that means so much to me. This is only the beginning, and I’m so excited for everything that’s coming.

“So grateful for you guys.”

Kiffin’s new brand comes mere days before her father’s LSU Tigers head back to Oxford, Mississippi to take on the Ole Miss Rebels – his former team, which he left under very contentious circumstances less than a year ago.

It also happens to be the marquee game of the week as both the Tigers and the Rebels are ranked in the top-10 right now. The winner will undoubtedly emerge with some of the best odds to reach the College Football Playoff.

This story was originally published by The Spun on Sep 15, 2026, where it first appeared in the College Football section. Add The Spun as a Preferred Source by clicking here.

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