College Football TV Ratings: Pop-Tarts Bowl draws 8.7 million viewers as non-CFP viewership increases
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Through the first part of Bowl Season, ESPN has seen strong returns on its non-College Football Playoff games. The biggest one, of course, was the Pop-Tarts Bowl.
An average of 8.7 million people tuned in for the game, which saw BYU take down Georgia Tech on ABC, ESPN announced. It’s the best viewership for the game since 1991, when it was the Blockbuster Bowl, and became ESPN’s best non-CFP bowl game since the 2019-2020 Citrus Bowl.
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As a whole, ESPN’s bowl game viewership is up 13% for non-College Football Playoff games through Dec. 27, the network announced. On the whole, 2.7 million people on average have tuned in as multiple games drew strong numbers.
BYU’s victory over Georgia Tech came down to the final seconds as the Yellow Jackets fell short on the final possession. The Cougars then had the opportunity to partake in one of college football’s newest – and most popular – traditions. Head coach Kalani Sitake and the players got to eat one of the edible mascots after two of the three went into the toaster.
Protein Slammin’ Strawberry was the one who “escaped” beforehand, though. Officials for the Pop-Tarts Bowl game said it was the decision to “go pro,” which brought a new twist to the celebration.
More college football bowl game viewership
The Pinstripe Bowl between Penn State and Clemson drew its best viewership on record as 7.6 million people tuned in for the Nittany Lions’ victory over the Tigers. Additionally, the Gator Bowl hit 6.0 million viewers on average – its best figure since 2009. Virginia took down Missouri in that game to secure a 10-win season for the Cavaliers.
At 4.4 million viewers, the Rate Bowl also drew its highest numbers since 2011 as Minnesota picked up yet another bowl game victory over P.J. Fleck, taking down New Mexico. The L.A. Bowl went out on a high note with a new record-high of 3.8 million viewers tuning in for Washington’s win against Boise State in the final installment of the game, as On3’s Brett McMurphy previously reported.
Three other bowl games drew record viewership, as well, according to ESPN. The First Responder Bowl between FIU and UTSA brought in 3.1 million viewers to set a new all-time high, while the Hawaii Bowl averaged 2.7 million viewers for Cal’s thrilling win over Hawaii on Christmas Eve. That made it the most-watched Hawaii Bowl since 2013. Finally, the Military Bowl averaged 2.5 million – its best since 2018 – as East Carolina took down Pitt.
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