How Modern Appointment Viewing Shows Are Bringing Back ‘Watercooler’ Television
Variety...
There’s nothing better than sitting on the couch to binge your favorite TV show. Or, maybe, there is. In the era of streaming, binge-watching is easier than ever. So, it seems potentially incongruous that appointment viewing — watching a television show when it first airs — is so capable of seizing the collective attention of viewers. […]