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    Why Do We Love Movies? This New ‘Smart’ Movie Theater Tracks Viewers’ Brain Waves and Heart Rates To Find Out

    • Latest articles | smithsonianmag.com
    • April 24, 2026
    • Science, Smithsonian

    Latest articles | smithsonianmag.com...

    Researchers at the University of Bristol are studying the appeal of the cinema-watching experience by turning one theater into a biometric laboratory

    More at Latest articles | smithsonianmag.com

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