Brett Yormark’s silence on Brendan Sorsby draws sharp criticism from Paul Finebaum
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One of the most anticipated media days of the college football offseason was the Big 12’s. After the lengthy saga involving the Big 12, Brendan Sorsby, and Texas Tech, everyone wanted to hear what Big 12 commissioner Brett Yormark had to say.
Needless to say, his comments were not what the media or fans had hoped for. When asked about Sorsby, Texas Tech, and everyone involved, Yormark declined to comment. While that decision wasn’t necessarily surprising, it only heightened the elephant in the room. One prominent college football analyst believes Yormark failed to handle the situation appropriately.
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Paul Finebaum appeared on McElroy and Cubelic in the Morning, where he criticized the Big 12 commissioner’s inability to address the issue head-on.
Jul 7, 2026; Frisco, TX, USA; Big 12 commissioner Brett Yormark speaks to reporters during Big 12 Conference Football Media Days at The Star. Mandatory Credit: Raymond Carlin III-Imagn Images
“This is a commissioner who has a big-time television, entertainment, and media background, and he completely failed. You have to understand your room at all times. There was no danger in discussing the Sorsby situation. The league could have taken a high position, saying, ‘Listen, we were against it. We were going to court, and we finally found a legal solution that Sorsby can deal with.’ Instead, he tucked and ran.”
No one expected Yormark to reveal every detail of the situation. However, at a minimum, he should have prepared a statement addressing the Sorsby saga—especially because the situation is far from over.
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The Big 12’s complaint in Texas federal court remains unresolved, and the NCAA could still investigate Cincinnati. The controversy remains a major topic, and it is not something people have forgotten.
Instead, as Finebaum put it, Yormark “tucked and ran” to avoid the issue. That is not what many expect from the leader of one of the nation’s major athletic conferences.
As much as the Big 12, Texas Tech, and many others want the Sorsby saga to end, it hasn’t. The fallout from this situation could continue for years to come.
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