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How in the world is it Week 4 already? 

We eagerly await all summer for college football to return, and once it finally does, the season just goes by too fast. By the end of the weekend, we're going to be 1/4 of the way through the 2026 regular season. 

Ok, now let's look at the bright side. While the first three weeks of the season brought some highlights (LSU-Ole Miss, Western Michigan-Michigan), conference play is here, which means we can now enjoy the endless chaos that is college football. 

If you're an Iowa fan, you're already beginning to bite your nails in anticipation for Saturday's clash against Michigan in Ann Arbor (2:30 CT, CBS). This game is certainly going to dominate your afternoon viewing window, but there's so many other games that you should keep an eye on this weekend. 

Here's your Week 4 viewing guide: 

*All game times Central 

Friday 

Northwestern (2-0) @ No. 5 Indiana (3-0) 

Time/TV: 7 p.m. on FOX 

Indiana should win this game by three touchdowns on paper, but this is the first time it's played anyone with a pulse this year. Meanwhile, Northwestern is flying high after dominating Colorado last weekend. 

Saturday 

No. 1 Texas (3-0) @ No. 14 Tennessee (3-0) 

Time/TV: 11 a.m. on ABC 

I've always wanted to experience Rocky Top in person, but I guess Donald Trump will beat me to it. Jokes aside, this has the potential to be a really good football game. It's a shame it's a morning kick, though. 

No. 4 Ole Miss (3-0, 1-0) @ No. 21 Florida (3-0, 1-0) 

Time/TV: 2:30 p.m. on ABC 

This is where it gets dicey. Your attention will obviously be on Iowa-Michigan by this point, but if you're someone that has a multiple-TV setup, then this would be one of the games to have on. Will Ole Miss get caught napping in The Swamp? 

No. 15 Utah (3-0) @ Iowa State (2-1) 

Time/TV: 2:30 p.m. on FOX 

If you enjoy hate watching the Cyclones while watching the Hawkeyes at the same time, then this is the game for you. Utah would've been at least a two-touchdown favorite before the season, but I'm willing to bet that Jimmy Rogers and Iowa State will give the Utes a game. 

Nebraska (3-0) @ Michigan State (2-1) 

Time/TV: 4 p.m. on BTN 

There's not a lot of intriguing Big Ten games outside the Iowa-Michigan game, but if you're looking to catch the second half of a game after watching the Hawkeyes and Wolverines, you may want to turn your channels to Big Ten Network. This game could go either way. 

No. 20 Oregon (2-1) @ No. 12 USC (4-0, 1-0) 

Time/TV: 6:30 p.m. on NBC 

Not many people would've predicted USC would have the higher ranking in this matchup before the season began, but that's just college football. There should be more fans inside the Los Angeles Memorial Coliseum for this one, but will it help Lincoln Riley secure a big early victory? 

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HawkeyeRoundtable publisher Brad Schultz has covered the Iowa Hawkeyes since 2023. To send him story ideas, scoops, or criticize his writing, reach him at bradschultz@roundtable.io

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