Biggest question for Texas Tech football after CFP thud — What's next?

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MIAMI GARDENS, Fla. — As the first day of 2026 headed for afternoon sunlight in Hard Rock Stadium, it became apparent to all in attendance at the Orange Bowl that this was definitely not 2025 anymore.

A few days or weeks ago, the Texas Tech football team might have had a better conclusion to their story, which featured the first Big 12 Conference championship and College Football Playoff appearance in school history. As special as the runs from men’s basketball and softball were last spring and summer, the hopes of Red Raider fans always rested on the gridiron in the fall.

For months, those adoring supporters were treated to the best season they have ever experienced, past legends like Zach Thomas admitting his inferiority to the likes of Jacob Rodriguez and Texas Tech’s current crop of players. They’re bigger, faster, strong (and more well-paid) than the teams of Thomas and Crabtree, of Mahomes and Harrell.

All those former players, whether they’re billionaire boosters like Cody Campbell and John Sellers or multi-time Super Bowl champions, gravitated toward the success, the roster Joey McGuire had on his hands. His job may never have been in as much jeopardy as some spoke into existence before the season, but McGuire knew he needed this to work, the team to come together and achieve something no other Texas Tech team had done before.

It had to happen because his players meant too much to him. Because his wife Debbie likes living in Lubbock too much to move somewhere else. And because Red Raider fans deserved a team that had an honest-to-god spot at the grown-ups’ table in the college football world.

“It was a pleasure,” Cole Wisniewski said through tears in the Texas Tech locker room following the 23-0 loss to Oregon in the Orange Bowl. “This team’s awesome. Love the guys, and just when I look back on this year. … special, special year.”

Having the season end in Miami, fans booing the multi-year starting quarterback Behren Morton, who put life and limb on the line for the team since Day 1, was not how anyone would have wanted it to end. Each season’s conclusion has its own wrinkles; nobody is happy at the end without the ultimate prize at the end of the rainbow in their hands.

“You never want to end your season on a loss,” Wisniewski said, “and we had true belief that we could go all the way, and I think it just ended a little more abrupt than we thought.”

Sour endings are nothing new for John Curry. The Lubbock native, and son of two former Texas Tech athletes, has been around long enough to know this year was not the norm. More often than not, the Red Raiders have found ways to have air be let out of the balloon. Often times, it’s happened during the regular season, around Thanksgiving or, usually, after Christmas. This one just happened to come on New Year’s Day.

“Just seeing how far Tech’s come from when I was little, watching as a kid,” Curry said, “just going 6-6 every year, 5-7, to get into the Orange Bowl and having a legitimate shot at a national championship, it’s amazing to be able to set the standard.”

The when, where, how and why was never going to matter as much as the what, as in what the Red Raiders do from here. That’s for McGuire and Campbell and director of athletics Kirby Hocutt to figure out. They’re the ones who have the future on their shoulders, trying to ensure this rare January game isn’t a one-off adventure, but rather the start of a new trend.

Meanwhile, angry Texas Tech fans will find a new punching bag to replace Morton, who’s been the scorn of many for not being Mahomes. And they’ll find new stars to lift up, replacing guys like Rodriguez who ascended to folk hero status with his Heisman-worthy season, cowboy hat and glorious mustache.

Players will change, as will opponents and game locations. What won’t change is Texas Tech fans will always put their hopes on the line every fall, looking for another run to catch their enthusiasm and passion.

The start to 2026 was not much of a celebration, but it was the start of the next chapter for a Red Raider program looking to make the CFP a predestined destination in 2027, 2028 and beyond.

As McGuire’s podcast title says, all that matters now is what’s next.

This article originally appeared on Lubbock Avalanche-Journal: Can Texas Tech football make CFP trips an every-year experience?

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