Category: advertising week

Variety… Capturing attention — the first job of advertising — has never been so difficult. With consumers distracted by alerts, texts, posts, emails and likes — not to mention the constant churn of daily life — it’s little wonder that more advertisers are break…

Variety… Capturing attention — the first job of advertising — has never been so difficult. With consumers distracted by alerts, texts, posts, emails and likes — not to mention the constant churn of daily life — it’s little wonder that more advertisers are break…