Category: MIA Market

Marco Bassetti Says Banijay Has Spent .1B On “Creativity” In Four Years But Warns U.S. Giants Must Reward European Producers

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Marco Bassetti Says Banijay Has Spent $1.1B On “Creativity” In Four Years But Warns U.S. Giants Must Reward European Producers

Jesse Whittock
October 20, 2026

Deadline… Banijay Entertainment CEO Marco Bassetti has revealed a €1B ($1.1B) spend on “creativity” over the past four years, but has warned of trouble ahead if Hollywood studios don’t provide better “rewards” for European producer….

Category: MIA Market

Marco Bassetti Says Banijay Has Spent $1.1B On “Creativity” In Four Years But Warns U.S. Giants Must Reward European Producers

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