Celsius has signed deals with Bryce Underwood, Dante Moore, Cam Coleman and Chris Henry Jr.
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Celsius announced on Wednesday that it has signed NIL deals with Michigan QB Bryce Underwood, Oregon QB Dante Moore, Texas WR Cam Coleman, and Ohio State WR Chris Henry Jr. Celsius is a lifestyle energy drink and has partnered with the four college football players for content, campus moments, and fan experiences.
“I’m excited to continue my partnership with CELSIUS because the brand has always aligned with how I approach the game – staying focused and bringing the energy,” Underwood said in a press release. “I’m proud to represent CELSIUS again this season.”
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“College football has an unmatched ability to bring people together, and these partnerships deepen CELSIUS’ connection to the culture and the students, fans and communities that make game day unlike anything else in sports,” Celsius chief brand officer Kyle Watson said. “These aren’t just partnerships – each athlete has an authentic connection to the brand, from how they prepare and compete to where they’re headed next. We’re building around that shared ambition with experiences that go beyond a traditional sponsorship and bringing the LIVE. FIT. GO. mantra to life in a way that feels authentic to each athlete.”
Celsius has high expectations for the four college football stars
Celsius signed four athletes who are looking to do big things in 2026. Bryce Underwood is entering his second season with the Wolverines and had a solid 2025 season, throwing for 2,428 yards with 11 touchdowns and nine interceptions. He also rushed for 392 yards and six touchdowns on 82 carries.
Dante Moore enters this season as one of the top quarterbacks in the country. In 2025, Moore was selected to the All-Big Ten third team by the media after throwing for 3,565 yards and 30 touchdowns, while leading Oregon to a trip to the College Football Playoff Semifinal.
Cam Coleman is entering his first season at Texas after spending the last two seasons at Auburn. Last season, Coleman played in 12 games and totaled 56 receptions for a team-high 708 yards and five touchdowns. He was named to the SEC All-Freshman Team in 2024 after collecting 37 receptions for 598 yards and eight TDs.
Chris Henry Jr. will make his college debut this season after having a standout high school career. He played at Mater Dei in Santa Ana, California, and caught 24 passes for 588 yards in a shortened senior season. Henry is a five-star athlete ranked No. 11 in the On3|Rivals Industry Rankings Class of 2026.
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