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The Georgia Bulldogs home playing surface is going to look a little bit different this upcoming season after a significant partnership was announced on Tuesday.

According to the announcement from the school, the University of Georgia and Progressive Insurance — in collaboration with Georgia Bulldogs Sports Marketing, a joint venture between Learfield and JMI Sports — have partnered up for a significant deal which will include a Progressive logo on Dooley Field at Sanford Stadium.

Georgia is not the only program partnering up with Progressive and is actually 1 of 13 across the country who is a part of the initiative, joining Boise State, Colorado, Iowa, Kansas State, Ole Miss, Oregon, Purdue, SMU, Syracuse, Texas Tech, USC and Wake Forest.

On top of an on-field logo, the partnership will also include include sideboard features, LED signage, digital and social media posts and other game day experiences with the goal of engaging fans.

Georgia is Thrilled to Be Part of Progressive Partnership, AD Says

"We are proud to be a part of Progressive's impactful investment in college athletics," Director of Athletics Josh Brooks said. "As we look for additional revenue streams while maintaining our strong positioning on a national level, this relationship assists in providing the necessary resources for our student-athletes. We are thrilled that Progressive is joining the many outstanding game day traditions at Sanford Stadium." 

"We're excited to showcase our new sponsorship with Progressive between the hedges!" said Ryan Gribble, Chief Revenue Officer for Georgia Bulldogs Sports Marketing. "This investment significantly supports UGA Athletics, UGA student-athletes and Dawgs fans everywhere."

Progressive also weighed in, expressing a high level of excitement to be a part of college foootball.

"We are excited to be a part of the college football landscape with this investment," said Sean Freeman, Media Business Leader at Progressive. "It is an opportunity to support the collegiate student-athletes at these storied institutions as well as create a unique viewing experience for the fans. College football is ingrained in the cultures at these Universities, and we are proud to be a small part of those traditions."

This is starting from the first game of the 2026 season,

Georgia Fans Not as Excited to See Corporate Sponsor On Field

While no fan is going to love the idea of a corporate logo gracing the playing surface at an iconic venue, such is the nature of the way things have gone in the sport over the last several years.

The Bulldogs are going to do everything they can to give themselves an advantage in the NIL space, and a multimillion dollar partnership with an insurance giant absolutely is that despite it being another sign that the times have changed.

In an ideal world, Georgia would not be forced to do something like this but this program has always been and must remain on the cutting edge. They say adapt or die, and the University is not going to let itself fall behind competitors when it comes to finances, even if the deal is not going to be popular among fans.

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