IPL Cricket Media Rights Set to Plateau at $5.4 Billion in Next Cycle, Media Partners Asia Report Finds
Variety...
Two decades of compounding growth in Indian Premier League cricket media rights are coming to an end, according to a new report from Media Partners Asia. MPA published “The IPL: Teams, Rights & Valuations” on March 24, projecting that the 2028–32 rights cycle will hold flat at $5.4 billion in total – matching the current […]