Nielsen Delays ‘Gauge’ Report Further, Following Streamer Backlash, Citing Need for Data Updates (EXCLUSIVE)
Variety...
Nielsen said it will delay even further the release of its popular “Gauge,” a monthly snapshot of viewing across linear and digital screens after some clients became alarmed by a downturn in streaming audiences following a decision by the measurement giant to add new data to its mix. “While we planned to share February’s The […]