Roku Gamifies Movies and TV Show Lineup With Launch of ‘Roklue’ Interactive Experience Beginning With Oscars Trivia (EXCLUSIVE)
Variety...
Roku is launching a new trivia game-like experience called “Roklue,” which will give users an interactive offering for Oscar season with more iterations to come throughout the year — all aimed at spurring them to stream more content. The company describes Roklue as ”a new on-platform game designed to immerse users in the culture of […]