Why Networks Are Going All In on Companion Podcasts for ‘The Pitt,’ ‘A Knight of the Seven Kingdoms’ and More: ‘The Story Doesn’t End When the Credits Roll’
Variety...
What do “Love Story,” “A Knight of the Seven Kingdoms” and “The Pitt” have in common? All offer companion podcasts providing exclusive cast interviews, behind-the-scenes looks and episode breakdowns to their devoted, detail-obsessed fans. The medium, once audio only, is the latest video-forward television trend, with networks and streamers increasingly pledging their allegiance to complementary […]