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With the Help of Family Wealth and Instagram, Gen Z Is Spending Big in the Art Market

  • Latest articles | smithsonianmag.com
  • October 13, 2026
  • Science, Smithsonian
With the Help of Family Wealth and Instagram, Gen Z Is Spending Big in the Art Market

Latest articles | smithsonianmag.com...

With the Help of Family Wealth and Instagram, Gen Z Is Spending Big in the Art Market

According to a new survey, high-net-worth 20-somethings are emerging as the most active members of the global art trade, outspending other generations by wide margins. Their habits are changing how the art world works

More at Latest articles | smithsonianmag.com

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