Cody Campbell-backed group launches ad blitz aimed at Congressional Black Caucus over Protect College Sports Act
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A vote on the Protect College Sports Act, a bipartisan bill intended to regulate college athletics, didn’t come ahead of the U.S. Senate’s annual five-week August recess, pushing the fate of the proposed legislation to September. The bill’s backburnering indicates it lacked the requisite support, with opposition from more than a dozen Republican senators, several labor unions, and even the Congressional Black Caucus.
“At the very moment that Black political representation is under attack across the country, we will not be complicit in efforts to further exclude the interests of Black people by advancing legislation that will determine the economic future of Black athletes, their families, and their communities without their meaningful participation and engagement,” the CBC said in a statement.
On Friday, Semafor reported new support for the bill in response to the CBC’s criticisms.
Per Semafor’s sources, Saving College Sports, a group founded by controversial Texas Tech University Board of Regents Chair Cody Campbell, is launching a seven-figure ad buy supporting the bill that will first air during HBCU games over the first two weekends of the college football season before running on national cable in the second week of September.
The ad features Dr. Charles McLelland, the commissioner of the Southwestern Athletic Conference, pointing toward the support the act has received from the Thurgood Marshall College Fund and the United Negro College Fund.
“This legislation protects the rights of student athletes everywhere and provides nearly $1 billion for historically black colleges and universities,” McLelland says in the spot.
Sens. Ted Cruz and Eric Schmitt, key sponsors of the legislation, have assured that a “guaranteed vote” will take place in September and, if approved, U.S. President Donald Trump would sign it into law on an episode of ESPN’s College GameDay. The reality is that any such vote is far from a guarantee, and even if the legislation passes the Senate floor, it’d then have to go on to the House of Representatives for approval. However, Campbell seems intent on pulling out all the stops to help turn the legislation into law.
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