From your toothbrush to your bedsheets: Black-owned brands can upgrade your entire routine
TheGrio...
Swap your everyday essentials for these Black-owned products that are better for your home, your health, and make a lasting economic impact.
Think about everything you touched before you walked out the door this morning: the bedding you rolled out of, the toilet paper you used, the toothbrush and toothpaste you used, the candle you lit, the spray you used to freshen the room. Now imagine every one of those things came from a Black-owned brand, and was actually better for you. According to Candi Carter, CEO of Cistus Media and founder of Shop Red Bag, that aspiration is a very attainable reality.
“Black-owned businesses go across all categories,” Carter told theGrio. “There are all these quality brands out there that hit every category of everything we need in our lives, from fragrance to room sprays to candles, to toilet paper, and cleaning supplies to car washing kits, you name it in every aspect of our lives, there are black-owned brands that are providing it at a better quality than the mass-produced products that we’re buying.”
And in addition to citing the ways in which supporting Black-owned brands can help Black communities economically, Carter notes how oftentimes supporting these brands is also a way to put “better products on our skin, in our body and in our homes,” as they often use organic, natural materials that are better for the environment. Here are some Black-owned brands that you can incorporate into your daily routines
Clean Home Design
Whether you have sensitive skin, allergies, or simply want a cleaner home environment, Clean Home Design is the place for you. Founded by Robin Wilson, the brand is rooted in wellness, offering hypoallergenic bedding, mattresses, organic bath essentials, and non-toxic home goods that are better for your family, your pets, and the planet. After a childhood battling severe allergies, every product is free from harsh chemicals, synthetic finishes, and materials tested on animals.
Explore the brand at cleandesignhome.com.
Le Luxe
A Black-woman-owned perfume-infused laundry product brand offering a range of scent beads and tumble dryer sheets, and fabric mists designed to infuse the art of fine perfumery into your everyday laundry routine.
Shop the brand at leluxe.co
Professor Amos
In the 1980s, Professor Amos became an innovator of the first cleaning infomercial. Today, the Black-owned cleaning brand’s products are among the category’s top-rated products. From all-purpose cleaning solutions to bathroom cleaners, Professor Amos has something for all your cleaning needs.
Available at ProfessorAmos.com, Amazon, and HSN.
Tru Earth Laundry
Innovative and sustainable, Tru Earth offers laundry detergent sheets, which are pre-measured strips of concentrated detergent that replace bulky plastic bottles. Chlorine Bleach Free, Paraben Free, Phthalate Free, Dye Free, and hypoallergenic, Tru Earth products are designed for sensitive skin.
Explore the products and find a nearby retailer at tru.earth.
Clare
With designer-curated colors, mess-free paint swatches, and the highest-quality paint and supplies delivered to your doorstep, Clare aims to make the paint-shopping experience more seamless. Founded by Nicole Gibbons, the company prides itself on “zero VOC” high-quality paint free of toxic, carbon-based solvents that pollute the air and pose health risks.
Explore the color swatches at Clare.com
Reel Paper
From toilet paper to paper towels, Reel Paper offers a range of comfortable and sustainable paper products. With an 100% tree-free commitment and plastic free packaging, the Black-owned company uses bamboo and recycled paper sourced from schools and offices to make its products.
Shop Reel at Reelpaper.com, Amazon and more
Mismatch Home
Fusing her love for interior design and beauty, Anisha Rice launched Mismatch Home in 2019, a brand that offers cotton bed sheets with matching silk pillowcases.
Explore the collection at mismatchhome.com and on Macy’s, Wayfair, Bed Bath & Beyond, Perigold, and Zola.
Coral Oral
Offering natural oral care products that actually work, Coral Oral uses a blend of natural ingredients like Mint, Charcoal, and Coconut Oil to create toothpaste, mouthwash and dental hygiene tools.
Explore the brand at Coraloral.com