Regal Cinemas, IFTA, CNC Launch Pilot to Test Whether Smarter Programming Can Reverse Falling Theater Admissions
Variety...
Regal Cinemas and the Independent Film & Television Alliance (IFTA), together with the CNC, launched the Future of Distribution pilot on Monday at the Lumière Summit in Saint-Paul-de-Vence, France, – a new international initiative that will hand under-used cinema screens to a neutral programmer in a bid to reverse falling theater attendance. The pilot gets […]