SeatGeek signs 7 college football players to NIL deals as part of 2026 class
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With Week 1 approaching, SeatGeek has added another group of athletes to its roster. Seven college football players have agreed to come on board through NIL deals as part of the 2026 class, the brand told On3.
This year marks the third for SeatGeek as it ventures into the NIL space. Through the campaign, athletes will promote custom discount codes via social media. Fans can receive 10% off tickets, up to $25, by using the codes. Learfield and Playfly facilitated the agreements and managed athlete relationships.
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Last year, SeatGeek’s generated more than 17 million video views and over 81,000 interactions across social media. Those numbers were up from 6 million video views upon the campaign’s debut in 2024. Here is SeatGeek’s full 2026 roster of NIL deals.
Jordan Marshall
Running back
Michigan
PJ Woodland
Cornerback
LSU
Elijah Griffin
Defensive lineman
Georgia
Will Echoles
Defensive lineman
Ole Miss
“Three years in, this has become one of the most reliable, and most measurable, ways we drive ticket sales for our school partners,” said Joey Goodrich, SeatGeek’s college sponsorship lead, in a statement to On3.
“NIL gives us a way to work directly with athletes, and fans are far more likely to act on a recommendation from a player they watch every Saturday. Each season we learn more about which athletes and which formats actually move tickets, and we build the next year around that.”
More on SeatGeek’s NIL class of 2026
Jordan Marshall is among the big names on board with SeatGeek as part of its 2026 NIL campaign. He was Michigan’s leading rusher last season, totaling 932 yards and 10 touchdowns across 11 games. He also has a market-based $1 million On3 NIL Valuation.
At Georgia this year, Elijah Griffin will also look to take a step forward after his freshman season in Athens last year. The former five-star recruit has a market-based $1 million On3 NIL Valuation and is coming off a year when he had 22 total tackles, including 2.5 tackles for loss and a sack.
SeatGeek’s 2025 campaign saw increased viewership and engagement after landing some of the top names in college football. Players such as Cam Coleman and Whit Weeks were part of the initiative, and that success led the company to run it back for a third season of NIL deals.
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